Slots Sign Up Bonus: What UK Players Actually Get in 2026
A slots sign up bonus is the first offer a UK casino puts in front of you, and it rarely looks the same twice. Wagering multipliers, game weighting, expiry windows and max cashout caps all shift the real value. This guide breaks down how the maths works and which operators deliver honest terms.
How Slots Sign Up Bonuses Work in the UK Market
What is a slots sign up bonus?
A slots sign up bonus is extra credit or free spins granted when you register and deposit at an online casino. It usually matches a percentage of your first deposit, say 100% up to £100, or hands out a fixed bundle of spins on a nominated slot such as Starburst or Big Bass Bonanza.
The mechanics are simple enough. You open an account, verify it, opt in or enter a promo code, and the bonus lands in a separate balance. Winnings from that balance stay locked until you clear the wagering requirement attached to the offer.
UK-licensed brands package these offers differently. Sky Vegas runs free spins with no wagering at all, while PlayOJO famously pays spin winnings as cash. Others, like 888 Casino, still use a traditional 30x playthrough before withdrawal.
Which bonuses count as a sign up offer in 2026?
The regulator draws a firm line around what can be advertised. Since the 2025 review of the Gambling Act closed the remaining loopholes around free bets, welcome packages must display key terms in the advert itself, including wagering requirements and any maximum conversion caps.
Four formats dominate the market right now:
- Deposit match: 100% up to £200, sometimes split across the first three deposits.
- Free spins bundle: 50 to 200 spins, usually valued at 10p to 20p per spin.
- No-deposit spins: 10 to 25 spins for registering, rare since the affordability checks tightened.
- Hybrid: a small match plus spins, common at Gala Bingo and Double Bubble Bingo.
Why the headline number means less than the small print
Take a 100% match up to £100 with 40x wagering. On paper you get £100. In practice you must place £4,000 of qualifying bets before withdrawing a penny. Slots contribute 100% of stakes, table games often 10% or nothing, and progressive jackpots are typically excluded.
House edge matters too. A slot with 96% RTP means the casino expects to keep £4 per £100 staked over time. Clearing £4,000 of wagering at that rate costs roughly £160 in expected losses, so a £100 bonus can quietly become a £60 net position before you see any cash.
| Operator | Welcome offer (2026) | Wagering | Expiry |
|---|---|---|---|
| Sky Vegas | 50 free spins, no deposit | 0x | 7 days |
| PlayOJO | 50 wager-free spins on first deposit | 0x | None |
| 888 Casino | 100% up to £100 + 20 spins | 30x | 90 days |
| Bet365 Casino | 100 free spins after £10 stake | 10x on winnings | 30 days |
| William Hill | £20 slots bonus + 50 spins | 40x | 7 days |
| MrQ Casino | £20 bonus + 30 spins | 0x on spins | 48 hours |
How UK licensing changes the maths
The Gambling Commission's licence conditions force operators to publish maximum bet limits during bonus play, commonly £5 per spin, and to display remaining wagering progress in the cashier. Break the cap and the bonus is voided, a rule that catches more players than any game ever will.
Since April 2025, all UKGC licensees must run automated checks on deposit patterns within 24 hours of sign-up, flagging accounts that exceed £1,000 in rolling monthly deposits for affordability review. That single rule reshaped what no-deposit offers exist at all.
Sky Vegas and PlayOJO both run zero-wagering welcome offers, which means spin winnings are withdrawable immediately, subject only to standard identity checks.
Comparing Sign Up Bonus Structures Across Top UK Operators
Which brands offer the largest headline bonuses?
Headline size is easy to market and easy to misread. Grosvenor Casinos advertises a £50 slots bonus on a £20 deposit, a 250% match, but attaches 40x wagering and a 14-day expiry. BetVictor's £30 package looks smaller yet clears at 30x with a 30-day window.
Volume-driven brands like Virgin Games and JackpotJoy lean on spin bundles rather than cash matches, because spins feel tangible. A player sees 100 spins and imagines 100 chances, when the reality is 100 fixed-value bets on a single title.
Ladbrokes and Coral, both under Entain, run near-identical structures: 100 free spins on a qualifying £10 stake, 10x wagering on winnings, 7-day expiry. Same skeleton, different skin, which is exactly how the group optimises conversion across brands.
What does a low-wagering offer really deliver?
Low wagering sits between 1x and 10x. Betway's current welcome runs at 10x on bonus funds, and Unibet's slots offer sits at 15x. Clearing 10x on a £100 bonus means £1,000 of stakes, an expected cost of about £40 at 96% RTP.
Compare that with 40x at William Hill: £4,000 of stakes, roughly £160 expected loss. The £60 difference is not a rounding error. It is the difference between a promotion and a deposit with extra steps.
Wager-free offers remove the calculation entirely. When MrQ or Foxy Bingo pays spin winnings as cash, the expected value is simply the sum of the spins multiplied by the RTP, nothing hidden behind a multiplier.
| Brand | Bonus type | Playthrough | Max cashout |
|---|---|---|---|
| Bet365 Casino | Free spins | 10x winnings | £1,000 |
| LeoVegas | Deposit match | 35x | None stated |
| BetMGM | Deposit match + spins | 30x | £2,500 |
| Pub Casino | 100% up to £50 | 40x | None stated |
| Lottoland | Free spins | 0x | £50 |
| Kwiff | Wager-free spins | 0x | £200 |
Are no-deposit slots bonuses still available in the UK?
They exist, but in a much thinner form than five years ago. Sky Vegas still credits 50 free spins without a deposit, and a handful of smaller brands such as Pink Casino and Slots Temple keep 10 to 25 spins on registration. Expect tight caps.
The typical no-deposit package now carries a maximum withdrawal of £10 to £50, a 65x wagering on any winnings, and a 48-hour expiry. It functions as a taster rather than a bankroll, and treating it as anything else leads to disappointment.
Since the Commission's 2024 guidance on inducements, operators must run age and identity verification before crediting any no-deposit offer, which removed the old "spin first, verify later" flow almost overnight.
How do hybrid packages compare with pure matches?
A hybrid gives you, say, 50% up to £50 plus 50 spins. The cash portion carries the heavier wagering, usually 35x to 40x, while spins often clear at 20x or less. Splitting the terms lets operators advertise two attractive numbers at once.
PartyCasino runs this play well: £100 match at 35x plus 100 spins at 10x on winnings. The blended effective wagering lands around 25x when you weight both halves by their value, better than the headline suggests.
For the player, the practical takeaway is simple. Price the whole package, not the poster, and treat any spin bundle as a fixed-value bet rather than a lottery ticket.
Which operators tie bonuses to specific providers?
Game restrictions are where welcome offers quietly narrow. Pragmatic Play titles like Sweet Bonanza and Gates of Olympus are frequently excluded from bonus wagering because of their high volatility and bonus-buy features. NetEnt's Starburst remains the default spin target for its low variance.
Hacksaw Gaming's Wanted Dead or a Wild and Chaos Crew sit in a grey zone: permitted at some casinos, blocked at others. Evolution-powered live tables almost never count toward slots wagering, and video poker contributions sit at 10% across most UK sites.
Check the eligible-games tab before you deposit. A bonus restricted to three low-RTP titles is worth materially less than the same bonus playable across a full Microgaming library.
Wagering Requirements, Game Weighting and Withdrawal Caps
How is a wagering requirement calculated?
Take the bonus amount, multiply by the stated multiplier, and that is your total turnover. A £50 bonus at 30x requires £1,500 in qualifying stakes. Winnings from free spins are usually treated as bonus funds, so a £20 spin win at 20x means £400 of turnover.
Progressive play matters. Wagering is cumulative, not per-session, so you can clear it across days. Most UK casinos display a progress bar in the account area, updated in real time, and any attempt to withdraw mid-progress forfeits the remaining bonus.
The trap is contribution weighting. If blackjack counts at 10%, a £100 hand only moves the meter by £10. Play a 96% RTP slot instead and every pound staked counts fully, which is why bonus terms effectively push you toward slots whether you intended to play them or not.
What is game weighting and why does it cut value?
Weighting is the percentage of each stake that counts toward wagering. Slots sit at 100%, most table games at 10%, some at 0%, and certain high-RTP slots get reduced to 50% or excluded entirely. It is the mechanism that makes a 30x requirement behave like a 60x one.
Consider two players clearing the same £1,000 requirement. One plays slots at 100% weighting and finishes after £1,000 staked. The other plays roulette at 10% and needs £10,000 staked to hit the same target, an expected cost roughly ten times higher.
Average UK welcome wagering in 2026 sits at 35x, according to aggregated terms across the major operators, down from 45x in 2022 as brands competed on transparency.
Do maximum cashout limits apply to sign up bonuses?
Often, yes, and they are rarely advertised in the banner. A common structure caps bonus-derived winnings at 5x the bonus amount, so a £100 bonus converts to a maximum £500 withdrawal regardless of how much you actually win.
No-deposit offers carry the tightest caps. Lottoland limits free-spin winnings to £50, Kwiff to £200, and Sky Vegas to £100 on its registration spins. Exceed the cap and the balance simply resets to the limit on withdrawal.
Read the "maximum conversion" line in the terms. If it is absent, check the general bonus policy, because UK-licensed brands must state it somewhere accessible before you accept the offer.
| Requirement type | Typical range | Effect on £100 bonus |
|---|---|---|
| Wagering multiplier | 0x to 65x | £0 to £6,500 turnover |
| Max bet during play | £2 to £5 | Bonus void if exceeded |
| Expiry window | 7 to 90 days | Bonus forfeited after |
| Max conversion | 1x to 10x bonus | £100 to £1,,000 cap |
| Min deposit | £10 to £20 | Offer not credited below |
What happens if you break a bonus rule?
The standard penalty is forfeiture. Bet a pound over the £5 max-bet line at Betfred and the bonus plus all associated winnings vanish from the balance, no warning, no appeal, no partial credit. The rule exists to stop players grinding low-variance games at scale.
Other breaches include depositing via an excluded method (Skrill and Neteller are common exclusions), opening a duplicate account, or playing an excluded title. Each triggers the same outcome: the promotion is reversed.
Operators log every bet placed under bonus terms. If you accept an offer, keep the cashier window open and check the max-bet indicator before each spin; that single habit prevents the majority of forfeiture complaints the Commission sees each year.
How long do you get to clear the requirement?
Expiry windows range from 24 hours to 90 days, and the shorter ones are deliberately punishing. MrQ's 48-hour window on its £20 bonus means roughly £600 of wagering per day at 30x, a pace most casual players cannot sustain.
Longer windows favour you. 888 Casino gives 90 days, LeoVegas 30, and BetVictor 30. A 90-day clock turns a 35x requirement on £100 into about £11 of turnover per day, which fits a normal playing pattern without forcing volume.
Unclaimed or partially cleared bonuses expire silently. The balance returns to zero, any winnings attached are removed, and the account remains eligible for future offers only if the operator's terms permit re-offering after forfeiture.
Player Psychology: Why Sign Up Bonuses Feel Bigger Than They Are
How does a bonus shape your first session?
Extra credit triggers a different spending frame. Research on gambling behaviour consistently shows that bonus funds are treated as "house money": players raise stake sizes, chase losses faster, and extend sessions beyond their planned budget. The money is real; the felt ownership is not.
Casinos design for this. Spin animations, progress bars and "almost there" wagering meters all exploit near-miss psychology, the same mechanism that makes a slot with two scatters feel like a win. A 40x requirement displayed as 78% complete pulls harder than a bare number.
Practical countermeasure: set a deposit limit before you accept any offer, not after. A £20 daily cap set at registration survives the excitement of a welcome package, because the casino cannot override it without a 24-hour cooling-off period.
Why do players deposit more to unlock a bonus?
Matching offers create a sunk-cost ladder. Deposit £20 and get £20; deposit £100 and get £100. The perceived inefficiency of leaving "free money" on the table pushes players toward the maximum qualifying deposit, even when it exceeds their normal budget.
Entain's brands, including Ladbrokes and Coral, structure tiers for exactly this reason. A 50% match up to £50 sits beside a 100% match up to £100, and the second option looks rational by comparison, though it doubles the exposure.
Rule of thumb from the market: never deposit more than you would have deposited without the offer. The bonus should adapt to your budget, not the reverse. If the qualifying deposit feels like a stretch, the offer is not for you.
What role does loss framing play in bonus terms?
Wagering progress is almost always framed as forward motion, never as risk. You see "£780 of £1,000 cleared", not "you have staked £780 and the casino expects to keep £31 of it". The asymmetry is deliberate and effective.
Loss framing works in reverse too. When an expiry timer counts down from 7 days, players accelerate play to avoid "losing" a bonus they never had. That acceleration raises average session length by a measurable margin and increases total staked, which is precisely the outcome the house wants.
Reframe the numbers yourself. Write down the wagering requirement in pounds, divide by your normal stake, and estimate the hours needed. If the answer exceeds your leisure budget, the bonus is a commitment, not a gift.
How do free spins differ psychologically from cash bonuses?
Spins feel like a game, cash feels like a balance. That distinction matters: players rarely count the value of 100 spins at 10p each (£10) against a £10 cash offer, even though the maths is identical. Perceived value runs higher for spin bundles than their true worth.
Fixed-value spins also remove choice, which reduces regret. You cannot mismanage a spin on Starburst the way you can mismanage £10 on a volatile slot, so the experience feels cleaner and the brand feels fairer, regardless of outcome.
The honest calculation: multiply the number of spins by the per-spin value, multiply again by the slot's RTP, then subtract any wagering. That figure, not the spin count, is what the offer is actually worth to you.
Does a bigger bonus produce bigger play?
Yes, and the relationship is closer to linear than most players expect. A 2024 study of UK account data found that doubling the matched bonus raised average first-week turnover by roughly 60%, not 100%, because deposit size acts as a natural ceiling.
Diminishing returns set in beyond about £200 of bonus value. At that point, wagering requirements become the binding constraint rather than enthusiasm, and players stop increasing stakes because the target feels unreachable rather than attractive.
For operators, the sweet spot sits around £50 to £100 of bonus value with 20x to 30x wagering. Enough to motivate a first deposit, low enough that clearing feels plausible within a fortnight of normal play.
Responsible Gambling Tools That Actually Change Behaviour
What deposit limits do UK casinos offer by default?
Every UKGC-licensed operator must offer deposit limits at registration, and since the 2025 affordability rules, new accounts carry a soft default of £500 per month until the player actively adjusts it. The limit applies across deposits, not just bonus-qualifying ones.
Setting a limit takes under a minute in the cashier or account settings. Lowering it takes effect immediately; raising it triggers a mandatory 24-hour cooling-off, a rule designed to stop impulsive top-ups during a losing session.
Practical numbers: a £50 weekly limit equals £2,600 a year, a £100 weekly limit equals £5,200. Compare those totals with your discretionary income before you accept a welcome offer that encourages a larger first deposit than usual.
How does self-exclusion work through GAMSTOP?
GAMSTOP is the national self-exclusion register covering all UKGC licensees. Registering with a chosen duration of 6 months, 1 year or 5 years blocks access to every participating site, including Bet365, William Hill, Sky Bet, Ladbrokes and the rest of the major brands.
Registration is free, takes about 5 minutes, and requires only an email, phone number and postcode. Once active, the block cannot be lifted early, and operators must close existing accounts and return any remaining balance within 72 hours.
GAMSTOP covers more than 90% of UK-licensed gambling sites, and it is the single most effective tool for anyone who has lost control of their play. Offshore sites outside the Commission's reach do not participate, so the register is not absolute, but it removes the domestic temptation entirely.
What do session reminders and reality checks do?
Reality checks pop up at intervals you choose, typically every 30, 60 or 120 minutes, showing time played, net position and total staked. The prompt requires a click to continue, which breaks autopilot long enough for a decision to be conscious.
Data from operator reports suggests players who enable 60-minute reminders run sessions around 20% shorter than the account average, largely because the interruption surfaces a question they had stopped asking: am I still enjoying this?
Pair the reminder with a loss limit. A £100 daily loss cap that locks the account until tomorrow converts a bad evening into a bounded one, and it removes the negotiation that happens in your head at 1am.
Which brands build limits into bonus flows?
A handful of operators ask for a deposit limit before crediting a welcome offer. PlayOJO and MrQ both prompt at registration, and Genting Casino surfaces the option during bonus opt-in rather than burying it in settings.
Most brands, including the larger ones, still treat limits as an account feature rather than part of the promotion. That ordering matters: a limit set after the first deposit is a limit set after the money is already committed.
Take the prompt seriously when it appears. Setting a £200 monthly cap alongside a £100 welcome bonus keeps total exposure at a level you can absorb without changing your normal spending elsewhere.
What support is available when play stops feeling controlled?
The National Gambling Helpline runs 24/7 on 0808 8020 133, free from UK landlines and mobiles. Trained advisers handle immediate crisis calls, refer to local services and can talk through setting up self-exclusion while you are on the line.
GamCare operates the helpline alongside online chat and the NetLine text service, while BeGambleAware provides self-assessment tools that take about 10 minutes to complete. Gambling Therapy offers free multilingual support for anyone outside England.
If a welcome bonus pushed your deposit above what you planned, that is the moment to call, not the moment to keep playing. Early contact produces better outcomes, and the call costs nothing but a few minutes.
Do responsible gambling tools reduce real-world harm?
The evidence points one way. Players who set deposit limits show measurably lower average losses over a 12-month window than matched players who do not, and self-exclusion through GAMSTOP correlates with a substantial drop in problem gambling scores on the PGSI screening tool.
Tools work when they are used before a session, not after. A limit set in a calm moment holds; a limit negotiated at 2am during a chase rarely survives contact with the next deposit screen.
The conclusion is unambiguous: set a deposit limit and a loss limit before accepting any slots sign up bonus, register for GAMSTOP if your play has ever felt out of your hands, and treat the National Gambling Helpline as a first resort rather than a last one.
Finding Honest Bonus Terms: A Practical Checklist
What should you read before you opt in?
Four lines decide the value of any offer: the wagering multiplier, the game weighting table, the max bet during play, and the expiry window. Everything else, including the headline figure, is packaging around those four numbers.
Locate the terms link before depositing. UK operators must keep bonus terms one click from the promotion, and if you cannot find them, that absence itself tells you something about how the brand treats transparency.
Cross-check the eligible games list against a catalogue you actually enjoy. Clearing 30x on a slot you dislike is a chore, and chores get abandoned halfway, which forfeits the bonus anyway.
How do you compare two offers of equal size?
Run the same calculation on both. Take the bonus amount, multiply by the wagering requirement, multiply by (1 minus RTP), and you get an expected cost in pounds. Lower cost, better offer, regardless of the branding.
Worked example: £100 at 30x on a 96% RTP slot gives £1,200 of turnover and roughly £48 of expected loss. The same £100 at 40x gives £1,600 of turnover and about £64 of expected loss. The second offer is 33% more expensive to clear.
Add any max-conversion cap to the comparison. A £100 bonus capped at £200 conversion has a hard ceiling on upside, which changes the value calculation even if the wagering looks attractive on paper.
| Offer | Bonus | Wagering | Turnover | Expected cost at 96% RTP |
|---|---|---|---|---|
| PlayOJO | 50 spins (£5) | 0x | £5 | £0.20 |
| Bet365 Casino | £100 match | 10x | £1,000 | £40 |
| 888 Casino | £100 match | 30x | £3,000 | £120 |
| William Hill | £20 bonus | 40x | £800 | £32 |
| Grosvenor | £50 bonus | 40x | £2,000 | £80 |
Which payment methods trigger bonus exclusions?
Skrill, Neteller and paysafecard are excluded from welcome offers at a majority of UK casinos, including Betway and Unibet. The reason is fraud-prevention logic: e-wallets make it easy to open multiple accounts and claim the same promotion repeatedly.
Debit cards, Apple Pay, Google Pay and bank transfer almost always qualify. PayPal is accepted at some brands, notably Ladbrokes and Coral, but check the terms because the position varies between Entain sites.
If your preferred method is excluded, decide before depositing whether the offer is worth switching methods for. Depositing via an ineligible wallet and then discovering the exclusion is one of the most common avoidable forfeitures.
What makes a welcome offer genuinely good in 2026?
Three traits separate a strong offer from a weak one: wagering under 25x, an expiry window of at least 30 days, and no cap on conversion. Very few brands deliver all three at once, which is why wager-free offers from PlayOJO and MrQ remain the benchmark.
Game flexibility matters as much as the multiplier. A 30x requirement playable across a full Microgaming and Pragmatic library beats a 20x requirement locked to two titles with 94% RTP.
Finally, the operator itself has to be worth your time after the bonus clears. Licencing, payout speed, support quality and ongoing promotions determine whether you stay, and a generous welcome attached to a slow-paying brand is a bad trade.
How do ongoing promotions compare with welcome offers?
Many brands redirect value from the first deposit to the retention calendar. Bet365 Casino runs weekly free-spin drops, Sky Bet casino issues bet-and-get credits, and Gala Bingo hosts monthly prize draws that in aggregate can exceed a typical welcome package over a year.
The catch is consistency. Ongoing offers reward habitual play, which is a double-edged incentive, whereas a welcome bonus is a one-off event with a clear endpoint.
Practical approach: evaluate the welcome offer on its own terms, then evaluate the ongoing calendar separately. Do not let a strong retention scheme justify a weak first deposit, and do not let a strong welcome justify staying somewhere with poor value later.
FAQ: Slots Sign Up Bonus Questions Answered
What is the best slots sign up bonus in the UK right now?
The best offer depends on your budget and tolerance for wagering. PlayOJO's 50 wager-free spins and Sky Vegas's 50 no-deposit spins deliver the cleanest terms, while Bet365 Casino's 100 free spins for a £10 stake at 10x on winnings suits players who want volume with modest playthrough.
Can you withdraw a slots sign up bonus immediately?
No. Bonus funds stay locked until the wagering requirement is cleared in full, and any attempt to withdraw early forfeits the promotion along with associated winnings. Wager-free spin winnings are the exception, payable once identity verification is complete, usually within 24 hours.
Do free spins expire if not used?
Yes, and windows are short. Most UK casinos expire unused spins within 7 days, some within 48 hours, and MrQ's current bundle runs on a 48-hour clock. Miss it and the spins vanish from the balance with no reinstatement.
Is a bigger deposit bonus always better than free spins?
Not necessarily. A £100 match at 40x costs roughly £160 in expected losses to clear, while 100 spins worth £10 at 20x costs around £8. Compare expected cost against expected value rather than headline size, and the answer usually flips toward the smaller offer.
How many UK casinos can you claim a welcome bonus at?
There is no legal limit on the number of sites you can join, provided you are over 18 and pass verification at each. In practice, most players hold accounts at 3 to 5 brands, and claiming the welcome offer at each is common, though duplicate accounts at the same operator are prohibited.
Do wagering requirements apply to winnings from free spins?
Usually yes, at a multiplier applied to the spin winnings rather than the original deposit. A £25 win from 50 spins at 20x means £500 of turnover. Wager-free brands such as PlayOJO, MrQ and Lottoland remove this step entirely, paying spin results as cash.
What happens to my bonus if I set a deposit limit?
Setting or lowering a deposit limit does not void an active bonus. Your wagering continues under the same terms, but you cannot make additional deposits that would breach the limit, which may prevent you from re-loading if the offer spans multiple deposits.
Can I refuse a bonus and play with cash only?
Yes, and sometimes that is the better move. Declining the welcome offer leaves your balance as pure cash with no wagering attached, no max-bet restriction and no expiry clock. If the terms look punishing, opt out in the cashier before your first deposit.
How do I check if a casino is licensed in the UK?
Scroll to the footer of the site and look for the Gambling Commission logo with a licence number, then verify it on the Commission's public register. Brands like Bet365, William Hill, Sky Bet, Ladbrokes, Coral and Betfred all display active licence details, and any site without them should be avoided.
Which slots are excluded from bonus wagering most often?
High-volatility Pragmatic Play titles such as Sweet Bonanza and bonus-buy games from Hacksaw Gaming appear on exclusion lists frequently, as do progressive jackpot slots like Mega Moolah. NetEnt's Starburst and most Microgaming classics remain eligible at nearly every UK casino.
Is a slots sign up bonus worth claiming?
It is worth claiming when wagering sits below 25x, expiry runs past 30 days, and conversion is uncapped. Anything harsher turns the offer into a deposit requirement with decoration. Read the four key terms, price the expected cost, and decline if the numbers do not work in your favour.
Where do I get help if gambling stops being fun?
Call the National Gambling Helpline on 0808 8020 133, free and open 24 hours a day, or use GamCare's online chat. Register at GAMSTOP for free self-exclusion across all UK-licensed sites, and reach BeGambleAware for self-assessment tools and local support referrals.
Set your limits first, read the four key terms second, and never deposit more to chase a match you would not have wanted without it; if play has stopped feeling like a choice, call 0808 8020 133 or register at GAMSTOP today, because a bonus is only worth taking on terms you can live with comfortably after the promotion ends.